A new boost of energy for the old NRE site

NRE is a neighbourhood in Eindhoven, the Netherlands, and one of ROCK pilot areas. NRE stands for Nutsbedrijven Regio Eindhoven, which was the former municipal utilities. This booklet tells the story of how the re-purposing of the NRE site was tackled in an extraordinarily innovative way, which was designed to reflect the site's outstanding history and accommodate the interests of both potential future users and the city.

Adaptive reuse and urban heritage regeneration in times of COVID19: The perspectives of those who lead the sector

The study included a survey on how companies (particularly SMEs) involved in the regeneration sector through culture were dealing with the impacts of the pandemic. About 200 companies with various profiles have been involved in the survey in order to obtain a composite evaluation of the business context. The analysis of its results has been integrated in the study report.

Cultural heritage essentials

In a new book for policy makers, urban practitioners and cultural heritage lovers, Eurocities gathered insights, lessons and experiences from the ROCK project. From 2017 to 2020, ROCK demonstrated how, in European cities, cultural and historic city centres can become laboratories for testing new models of urban regeneration, sustainable development and economic and social growth, and thus lead the urban transition. You will discover how cities have designed new approaches to bridge the gap between conservation and preservation of cultural heritage and contemporary urban issues. From sustainable adaptive reuse of cultural heritage, new governance models, to city branding, we take you on a journey through a multifaceted urban cultural heritage and how cities can work on it with citizens and for a brighter urban future. Order your own copy here:

D1.1 Guidelines for mentoring activities

The present deliverable, D1.1 Guidelines for mentoring activities, has been prepared by EUROCITIES with input from the ROCK partners (notably, COBO, ICLEI), to provide general information and guidance on how to prepare, run and follow-up the three mentoring visits and three work-shadowing visits organised in the framework of ROCK’s first work package. The results of these activities will feed into the integrated management plans prepared as part of WP2.

D1.3 ROCK replicator cities roadmaps - revised version

The ROCK replicator cities roadmap is a key document to the ROCK project. The roadmap is understood as a strategic document, which is the basis for the elaboration of cities’ local visions for the transformation of the three demonstration areas into sustainable cultural districts. After a thorough description of the demonstration areas and the challenges at stake there, the document gives a complete overview of the implementation process in the three replicator cities, especially which actions are underway and which results were already produced. The roadmap process allows the ROCK replicator cities to plan, monitor and implement the changes they envisage to achieve the transformation of their demonstration areas.

D2.3 Guidelines for sustainable adaptive reuse for CH - revised version

In this deliverable, firstly Sustainable Adaptive Reuse is described as a tool for urban regeneration in historic urban centres, by providing examples and key takeaways from ROCK cities’ previous successful implementation cases. Secondly, the process for the sustainable adaptive reuse is structured in order to provide guidance and support through the implementation phase at the ROCK case areas of Replicator Cities. This deliverable involves steps starting from understanding the context of cities, how each city can be a role model for another on specific aspects, and the stages of implementing the adaptive reuse projects by exploiting possible social, organizational and technological innovations within the ROCK project.

D2.5 Integrated Management Plan - final version

This deliverable traces the process that led the Replicator Cities Bologna, Lisbon and Skopje into the definition of the Integrated Management Plans (IMPs), which are one of the main outputs of the ROCK project. The IMP is intended as a fundamental toolkit and a key policy and design tool for developing, testing and verifying sustainable urban strategies in the historic city centres by matching the inherited Cultural Heritage with the current dynamic demands of the contemporary city. It is meant as an open and dynamic framework of policy guidelines, but also as a specific and detailed setting for operative urban transformations. This dualism is connected through a strong series of thematic enablers and constraints, generated during the deployment of ROCK activities, directly in the local contexts. For this reason, it is a tool that works with a double speed, the one of the planning and programming – able to envision and strategize political objectives – and the one of the micro dimensions of the CH-led local ecosystem of practices and of the experimental transformative actions.

D3.2 Report on governance toolkits and financial schemes for implementation of CH-led regeneration projects - revised version

This document aims to define a replicable methodology for the design of business models and financial schemes useful to place-based strategies of cultural heritage (CH)-led regeneration processes fostering economic growth and social inclusion. This toolkit provides guidelines and canvas for the different actors involved in CH-led regeneration initiatives. With reference to the specific goals of ROCK WP3, such guidelines and canvas aim at guiding the design of CH-led regeneration processes with a particular focus on patterns of economic sustainability and schemes for financial support.

D5.3 ROCK Factsheet No. 1

This is the first of three factsheets, which will present the diverse facets of the ROCK project. In this one, we share with you information ´concerning how co-creation contributes to heritage-led urban regeneration, in particular through the ROCK LivingLabs.

D5.5 ROCK Factsheet No.2

This is the second of three factsheets, which will present the diverse facets of the ROCK project. This second one will refer to the knowledge exchange process among cities that are part of ROCK dealing with similar challenges, or the so-called ROCK Mentoring process.

D5.6 ROCK placebranding toolkit - final version

This report provides analysis, reflection, tips and guidance on how to better communicate the city through Cultural Heritage. First of all, it helps to identify the concepts and practices that can be used for constructing a more appealing narrative of heritage-led urban development into the contemporary context. Cities might be a collective platform for sharing information, knowledge and experiences. The bigger and smaller stories of the city should be recognisable, comprehensible and enjoyable for a wide range of citizens and visitors. This ROCK resource intends to provide guidance and inspiration in order to translate heritage-led urban development & regeneration into outstanding stories and captivating images able to catch the interest of a variety of audiences.

D5.7 Report on advanced seminars on city branding - final version

As a distinctive feature, ROCK is pioneering in including the communication dimension as part of the integrated approach for cultural heritage-led urban development. And the way for that is by connecting cultural heritage to innovative place branding. In this perspective, a number of advanced seminars were organized - Vilnius, Cluj-Napoca, Bologna, Lisbon, Athens, Skopje and Torino- with the aim to provide a sound approach to city branding, while emphasizing cultural heritage as a driver to brand and market the contemporary city. Furthermore, as a side event, Torino Urban Center Metropolitano organized the exhibition "Brand New City", jointly curated with TASO. The ROCK advanced seminars on inovative city branding mobilized over 200 participants from around one hundred stakeholder entities. Participants were mostly senior officers involved in destination management and investment promotion agencies as well as their main stakeholders, Mayor´s cabinets staff, City Council units in charge of culture and heritage management, dirComs from major cultural entities and events and professionals involved in design and visual arts.

D5.8 ROCK Factsheet No. 3

This is the last of the three factsheets that present the diverse facets of the ROCK project. This third factsheet will dig deeper into one of the most distinctive elements of the project: technological solutions to boost heritage-led urban regeneration.

D5.9 International Conference Proceedings

Proceedings of the ROCK Open Knowledge Week

Green Office Guidance Factsheet 1

This guide will equip cultural heritage professionals to start their journey in taking environmental action. The ‘ROCK Green Office’ factsheet series is focused on developing good practice and include key steps for both organisational governance and operations. The ‘ROCK Green Office’ series covers the following topics: 1. Environmental governance, 2. Environmental policy, 3. Green procurement, 4. Waste Management. This series will be helpful for directors, managers and practitioners of cultural heritage organisations who are looking to integrate environmental governance and practice within their buildings and sites.

Green Office Guidance Factsheet 2

The second ROCK Green Office Guidance Factsheet focuses on the environmental policy - a public statement of your organisational commitment and ambition. It provides a unifying direction and purpose that will guide the actions of your employees, management, stakeholders, audience and suppliers.

Green Office Guidance Factsheet 3

Everything you buy costs money and has an environmental impact. Buying green products and services can increase your organisation’s efficiency, enhance its public image, and is an excellent way to reduce your organisation’s impact on the environment. The third ROCK Green Office Guidance Factsheet provides insights into the topic.

Green Office Guidance Factsheet 4

This forth ROCK Green Office Guidance Factsheet addresses the topic of waste management. Throwing things away wastes resources in terms of the raw materials and the energy used to make them. In addition, disposing of waste has major environmental impacts. All over the world the best design and creative minds are dedicating themselves to waste and how to get rid of it by transforming the way we design, use and dispose of stuff. The Circular Economy is a new way of looking at the resources we use in order to minimise waste, detoxify it and transform it into valuable and restorative resources for us all.

Leave a Trace not a Footprint

This guide provides practical guidance on improving the environmental sustainability of cultural outdoor events in heritage cities, addressing key impact areas and using international best practice to inspire positive change. The guide takes its readers on a journey through the key environmental impact areas of cultural events and where to start in managing and reducing them – demonstrated by a diversity of case studies from across Europe. Topics include: energy, waste, noise, transport, water, biodiversity and procurement. Complimenting this informative new guide, EUROCITIES and Julie’s Bicycle delivered a series of webinars on good green governance, environmental impact management, and communicating sustainability. In collaboration with practitioners and thought-leaders across Europe, these three episodes look at how cities can initiate, support and encourage cultural events and activities to reduce their environmental impact in. The full series is now available in the Resources section of the ROCK website (subsection Webinars and Podcasts).

Linking Cultural Heritage to Smart Specialisation Strategies

A pioneering and systematic exploration aimed at better positioning cultural heritage at the now mainstream place-based innovation policies in Europe. Promoting a better link between the heritage field and the smart specialisation strategies will be helpful to realise the full innovation potential of both heritage valorisation and heritage-led urban regeneration. Thus, it will greatly expand the funding opportunities for this kind of projects

New governance models for creative, sustainable and circular cities

Citizens’ needs are changing, and so must cities adapt and assess priorities for the greater goods. In this booklet of case studies published as part of ROCK, we tell you five ways cities invent new governance models to turn into more creative and sustainable places to live. City administrations take on new roles as brokers or advisors, using their connections to help create new cultural partnerships: in Lyon, the Urban Heritage Observatory works with focus groups to assess the changes in the way of living and working in the World Heritage city centre. In Skopje, the SkopjeLab transforms the way public services work. Cities offer public spaces to be used by citizens, entrepreneurs, artists and other actors of urban change such as in Athens who renovated the Kypseli Market to turn it into a new agora. In the Marvila area of Lisbon, residents are taking over abandoned spaces to make them theirs again and foster creativity in the neighbourhood. But all this is not possible without the direct involvement of citizens, and them taking ownership of the public goods. Which is why Bologna developed the regulation of collaboration between citizens and the city for the care and regeneration of urban commons. The governance of the city is changing as cities test new models able to integrate as many voices as possible to deliver urban development in the most inclusive and creative way. Read more about the cities' experiences in the booklet!

Participatory approaches and social inclusion in cultural heritage

The second ROCK case studies booklet showcases the innovative work of five cities testing new tools to open up opportunities for citizen engagement and social inclusion through cultural heritage. Cities have come to realise that to achieve the best results, local governments have to work together with civil society at large. Many local authorities are creating opportunities for citizens to get involved in heritage-led urban development projects and to bring their expertise and experience of the city to these projects. Read the new ROCK case studies booklet now to find out more .


The 'ROCK ROADMAP TO GREEN CULTURE' is a tool for culture departments. It aims to support city decision-makers in embedding environmental sustainability into cultural activities. It's a framework of topline actions that cities can use to understand the opportunity areas specific to their cities. It is made up of two parts: Internal Governance and Sector Activation. The roadmap builds on the operational good practice found within the ‘ROCK project Sustainable Events Series’, particularly the ROCK guide 'Leave a Trace, Not a Footprint', developed with EUROCITIES. Users can engage with the roadmap as a checklist to 'green' their city's cultural programmes. The Roadmap includes actions to get cities started. By taking action, our cities will be healthier and safer places to live, with resilient cultural sectors that allow art and creativity to flourish.

ROCK Plastics Guide

This guide is part of the ROCK ‘Sustainable Event’ factsheet series. This series covers the following topics: 1. Sustainable Food & Produce and 2. Understanding and eliminating problem plastics. It will equip cultural heritage & event professionals to begin their journey towards environmental action. The guides are focused on developing both environmental knowledge, as well as best practices, and include the key steps for both environmental governance and operations for events in cultural heritage city centres.


This booklet is dedicated to the implementation results attained in the seven ROCK Role Model Cities. The booklet gives an overview of the achievements obtained at local level through the ROCK project, explaining where and how the ROCK approach has been applied to facilitate the upgrade of already existing practices. The journey through the specific actions of each city highlights both soft and technological tools that have been used to support the transformation of historic city centres and sites. A dedicated section is focused on how the ROCK Role Model cities are facing coronavirus, capturing the immediate impacts of the pandemic on the implementation process and crisis management.

ROCK Sustainable Food Guide

This guide is part of the ROCK ‘Sustainable Event’ factsheet series. This series covers the following topics: 1. Sustainable Food & Produce and 2. Understanding and eliminating problem plastics. It will equip cultural heritage & event professionals to begin their journey towards environmental action. The guides are focused on developing both environmental knowledge, as well as best practices, and include the key steps for both environmental governance and operations for events in cultural heritage city centres.

ROCK cities during the lockdown

This poster illustrates initiatives carried out by the ROCK cities in the lockdown period during the COVID-19 pandemic. It was developed within the ROCK project in collaboration of Eurocities and Confindustria and submitted and published in the REACH Digital Gallery at

Regulatory Framework, ROCK Procurement and Policy Recommendations

An attempt to shape a facilitating implementation framework in order to maximize the multi-faceted nature of heritage valorisation and heritage-led urban regeneration. It focuses on 4 key supportive policies – culture, urban policies and space provision, economic frameworks and taxation settings, and environmental protection – plus a number of crosscutting issues concerning public procurement and emerging monetary and non-monetary support tools. To those areas, the report highlights main challenges, a selection of related good practices and a set of remarks and recommendations

Technologies and tools for better access to cultural heritage

Accessibility is connected to all the aspects that determine the possibility to fully participate in urban life: overcoming physical and economic barriers, perception of safety, equal access to institutions, cultural productions, participation and empowerment of citizens, information and opportunities. ROCK demonstrates how urban accessibility needs to be discussed and co- designed within communities and not only inside the traditional institutions, in order to make it really universal. ROCK cities have developed various approaches and examples to improve accessibility in urban districts with concentrations of cultural heritage and enhance accessibility and experience of cultural heritage using various tools and technologies. Read more about the cities' experiences in the booklet!

White paper and recommendations to the EU Urban Agenda Partnership on culture and cultural heritage

This White Paper is the result of two ROCK exchange workshops organised within the framework of the European Cultural Heritage Summit (Berlin, June 2018) and the Fair of Innovators in Cultural Heritage (Brussels, November 2018). The main objective of these workshops was to explore potential collaborations and synergies between ROCK and European funded projects on cultural heritage, as well as gathering input to support the EU Urban Agenda Partnership for Culture and Cultural Heritage launched in November 2018.