ROCK Advanced Seminar in Cluj-Napoca on Innovative City Branding

The Tailors´ Tower, Cluj-Napoca

20th February 2018

A one day agenda aimed at both re-learning city branding from an integrated urban development perspective and rising awareness of the cultural heritage potential as a driver when marketing the contemporary city. The seminar will take place at the unique Tailors' Tower, a historical landmark at the very heart of the city, now hosting the Cluj´s Centre for Urban Culture. The event is organized by the Marketing Strategies Department of the City of Cluj-Napoca in close collaboration with TASO and the support from ICLEI and Eurocities, all members of the ROCK consortium.   

Author: Rivas Miguel - TASO