30th May 2018
One-day programme organized into different working sessions with the aim to navigate across the state of the art on innovative city brand management, covering a number of main pillars such as city narrative, imageries and brand toolkits, audience segmentation and mix of communications. A especial attention will be paid to the instrumental role of place branding in urban regeneration, with a spotlight on Lisbon´s ROCK target area.
For further information contact Antonio Miranda, Cámara Municipal de Lisboa antonio.miranda@cm-lisboa.pt