09.00 – 10.15

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ROCK CityTalks: Monitoring tools for heritage areas regeneration

The City of Turin presents its experimentation with ROCK tools and technologies for monitoring urban heritage regeneration. The Lyon Urban Agency shares its experience in setting up participatory groups to better understand the new ways of living in Cultural Heritage areas, hence complementing the work of the Urban Observatory. Cities participating in the ROCK project focused their efforts on specific local heritage sites or cultural events. ROCK Role Model cities used specific monitoring tools to transform and regenerate their urban identities, while also tackling new challenges. Listen to their stories and visit the ROCK Exhibition to discover more technological tools co-developed during the ROCK project.


Erica Albarello

City of Turin

Richard Nordier

Urban Development Agency of the Great Lyon


Miruna Draghia


10.15 – 10.30


10.30 – 11.00

Campfire session with Turin and Lyon

Gather around the Campfire with representatives from the ROCK cities to learn about inspirations, learnings and transformative stories that emerged during the project. As the participating cities reflect on the futures of newly created synergies, this session offers insights into the exchange and mentoring process which was central to the ROCK project. The University of Bologna presents the ROCK methodology implemented to develop the Integrated Management plan, an experimental tool with the aim to act as a strategic/operative structure with several levels of specificity for the Policy Makers. Lessons from the Pilot Plan of the city of Bologna are presented, as a starting point for replication in other cities.


Erica Albarello

City of Turin

Céline Lyoën

City of Lyon


Cécile Houpert


11.00 – 11.15

From research-action-research to integrated management plans

Martina Massari

University of Bologna

Rossella Roversi

University of Bologna

11.15 – 11.30


11.30 – 12.00

Keynote Interview

“A city is more than a place in space. It is a drama in time”, Patrick Geddes argued. In this live interview, cultural planner and cultural regeneration expert, Lia Ghilardi, shares insights on the shifting roles of urban actors and the multi-faceted challenges faced by the cultural sector today.


Lia Ghilardi

Founder of Noema Culture and Place Mapping


12.00 – 12.30

ROCKnROLL Networking

Meet other conference participants in random one-to-one virtual meetups


ROCK Exhibition

Visit the virtual booths of ROCK partners presenting technological solutions and discover relevant EU projects focusing on cultural heritage.